Looking back at the "Double Eleven", many insurance companies have earned a lot of money by virtue of a variety of insurance wealth management products advertised as "high-yield".
Recently, the reporter saw on Taobao Insurance Channel that the expected annualized rate of return of various insurance wealth management products reached 5.5%. Among them, Life Insurance has launched a wealth management product with an expected comprehensive annualized rate of return of more than 7%. Previously, in the "Double Eleven" to grab the limelight of life, life, this time did not have any big moves.
Just a week ago, Life Insurance also launched an insurance product with a combined income of 8%. However, when reporters checked this product again yesterday, they could not find it. According to the customer service staff of Life Tmall flagship store, the product has been removed.
Compared with the "grand conditions" that the insurance business products of the major e-commerce platforms before the "Double Eleven" were put together, the prelude of "Double Twelve" can only be said to be tepid. The insurance company is no longer earning a "small shopping festival".
In fact, the "high-yield" of insurance wealth management products has been controversial, and some products have a yield of 6% and 7%. In fact, the guaranteed rate of return is only 2.5%; some high-yield insurance products that have emerged in the near future can be returned to the collections after purchase, and are also alleged to be suspected of violating the rules. Many consumers do not buy it.
In addition, some insiders pointed out that the scale and profitability of high-yield products are not strong, and the regulation of investment proportion and the demand for solvency adequacy limit the large-scale expansion of such products. These factors may cause many obstacles for insurance companies to launch high-yield wealth management products.
"High-yield" insurance products "Double Twelve" wants to seize the opportunity
During the "Double Eleven" period, many insurance companies earned a lot of money by virtue of a variety of high-yield insurance products. The data shows that during the “Double Eleven” period last year, Life Insurance’s insurance wealth management products sold on Tmall created a “three days and one hundred million” success;
and this year’s double “11” day, Life expects annualized rate of return 7 % of the product took only 9 minutes and 34 seconds, and the sales scale exceeded 100 million. The facts of the past two years have proved that high income is undoubtedly a weapon for products to attract consumers.
The next year is close, and the "double eleven" small shopping festival has been sizzled. Recently, the reporter saw on the Taobao Insurance Channel that the expected annualized rate of return of many insurance wealth management products reached 5.5%. Among them, Life Insurance launched an insurance wealth management product called “Cash Tree Two Insurance”, which is expected to be comprehensive annualized. The yield reached 7.1%.