The doubts about dividend sales are leaps and bounds

Insurance industry statistics for the first two months of 2010 show that in the investment-type insurance, the once-in-a-lifetime investment-linked insurance and universal insurance premiums have been greatly reduced, and the dividend insurance has been leaping forward, accounting for nearly 80% of the total premium. Get an overwhelming victory.

In fact, dividend insurance has always played a pivotal role in the life insurance company's premium structure. Even in the once-hot investment in 2007 and the first half of 2008, dividend insurance still firmly occupied half of the life insurance market.

Affected by the implementation of the new accounting standards, most insurance companies on the market have adopted a contraction strategy for universal insurance and investment-linked insurance business. Take life insurance, life insurance and life insurance as examples. According to the data, in February 2010, the universal insurance premiums for life, life and life insurance were 687 million, 5.44 billion and 0.7 billion respectively, down 16.17%, 63.03% and 28.35 respectively. %.

and the three companies' dividends for new insurance premiums were 24.936 billion, 3.918 billion and 7.4 billion, respectively, up 75.55%, 87.29% and 20.03%.

In addition to the impact of the implementation of the new accounting standards, the direction of the macro economy is also the reason for the dividend insurance. As the capital market is currently not prosperous, funds and other wealth management products have been sluggish, investment-linked insurance and universal insurance with strong investment attributes are also difficult to find opportunities to exert their strengths. The channel has begun to re-emphasize the sales of dividend insurance.

In addition, in the first two months of this year, the central bank raised the deposit reserve ratio twice. The expectation of interest rate hike and inflation is gradually strong. The dividend insurance that can provide long-term protection and enjoy dividend income to offset the impact of inflation becomes satisfied. One of the best choices for consumer financial needs.

Under the double pressure of the new accounting standards and the macroeconomic situation, in addition to the three insurance giants, the statistics of premiums of other small and medium-sized insurance companies on the field also showed a consistent trend of shrinking universal insurance and investment-linked insurance, and pushing the dividend insurance. The insurance industry is beginning a new round of collective transformation to adapt to new accounting standards and adjust its business structure.

The once-in-a-lifetime investment-linked insurance is currently difficult to trace on the court. In 2007, the big bulls used to make some insurance companies' investment impulses extremely strong, and the short-term investment insurance business such as investment-linked insurance became the darling of the field.

The proportion of risk-assured and long-term savings-oriented businesses that reflect the core advantages of the life insurance industry is declining, seriously affecting the sustainable development capability of the life insurance industry.

After the rectification of a series of policies by the regulatory authorities and the lessons of the turmoil in the capital market, many insurance companies, especially large-scale insurance companies, took the lead in waking up, vigorously adjusting their business structure, and re-finding the insurance-type and long-term savings-type insurance businesses. Back to the dominant position.

In this case, because of the long-term protection while providing a certain amount of benefits to consumers, the hot sale of dividend insurance is also a matter of course.

It should be noted that for insurance companies, it is not easy to increase the premiums of dividend insurance. It is more difficult to increase the investment value of insurance funds in the next step. On the one hand, the capital market is weak and trending, and other investment channels are relatively limited;

On the other hand, the new premiums and reinvested funds in 2010 plus the backlog of unutilized funds in 2009, the insurance industry is expected to allocate funds. It has exceeded 1.5 trillion. This will be a huge challenge for the insurance company's ability to use funds.

Only by solving this dilemma and allowing consumers to truly enjoy the dual benefits of protection and dividends, can lay a solid foundation for the sustainable and healthy development of the dividend insurance business.